DESIGN FICTION: Colour of the Year 2034
ANNOUNCING THE PANTONE COLOUR OF THE YEAR 2034
PANTONE 0001B EARTHGLOW
A New Pantone Color Whose Vitalising Spectral Weave of deep greenery and rich earth browns is symbolic of the complex hope of growth.
EARTHGLOW is a dance of deep life-giving greens and rich browns of the clay beneath us. It is a swaying spectrum of the tapestry of life. EARTHGLOW evokes the deepest past of our shared ancestors as they walked the forests and plains of the Paleolithic. EARTHGLOW is the colour-space from which we emerged. It is the first days of nature's green revival to the final days of autumn’s golden fall. The richness of EARTHGLOW connects us to a time when we walked with nature and asked her to nourish us. It is a deep breath into where we've come from.
EARTHGLOW is the colours of our forgotten past. Our lineage as children of nature. It is a meditation on the long and winding paths our ancestors have taken to reach the shores of the present day. It is an acknowledgement and thank you to the world around us and the world since damaged. It is a call of hope to regeneration. It is a rallying cry of rewilding and redefining a human future that places us once more in communion with the breathing earth.
A shade of conscious quiet celebration, EARTHGLOW is also emblematic of vitality and the gentle relentlessness of growth.
PANTONE 0001B EARTHGLOW is a new departure on how we name and index colour. It is not a single hue but a spectrum of gradual, complex varieties woven together in the dance of growth.
Nor is it stationary, fixed. Instead, PANTONE 0001B EARTHGLOW is dynamic. Like life on this planet, it is changeable and always changing. Each of the colours in this new Bio series (B) are defined not by a single fixed colour but by the range of possibilities bounded by the growth process of a specific living organism. PANTONE 0001B EARTHGLOW was chosen to lead the series as its spectrum captures the natural greenery and clay hues that decorate our planet. It demonstrates a rich mix of greens and browns that vary widely and subtly with changes in climate , soil chemistry and season.
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ABOUT PANTONE COLOUR OF THE YEAR
The Pantone Color of the Year selection process requires mindful consideration and trendsource understanding. To arrive at the selection each year, Pantone’s colour oracles at the Pantone Color Institute™ comb the world looking for new colour influences and muses. These can include the natural world, the dreamlabs of material ecology, the cyber-ghettos of the metaverse, emerging art, flickering-fashion, all areas of design, as well as new lifestyles, virtuestyles and ideascapes. Influences may also stem from new technologies, materials, textures, and the rich palette of cosmic photography. For 34 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in industries, including metaverse, fashion, material ecology and industrial design, as well as additive product design and generative AI seedspace.
This is part of a planned series of 100 Design Fictions focusing on Biophilic Futures.